EADS rechristens itself as Airbus Group

It’s best known product worldwide is Airbus. To further encash on the strong Airbus brand, the EADS group commenced 2014 with rebranding itself as Airbus Group.

With two of its three divisions renamed, the Airbus Group will be home to Airbus, focusing on commercial aircraft activities; Airbus Defence and Space, integrating the group’s defence and space activities from Cassidian, Astrium and Airbus Military; and Airbus Helicopters, comprising all commercial and military helicopter activities. The company will now have three units instead of four. It has united its defence and space units - once known as Cassidian, Astrium and Airbus Military - into Airbus Defence and Space. Its Eurocopter division becomes Airbus Helicopters, while it is retaining its Airbus commercial aircraft-manufacturing division.

“For many years, Airbus has been a globally renowned synonym for technology breakthrough as well as aeronautic passion and pride,” said Airbus Group CEO Tom Enders. “Joining forces under the strong Airbus brand gives all our operations and employees the thrust and lift to capture global markets.”